Divante and Highsnobiety.com create a new e-commerce project

14 November 2018

Highsnobiety, a global lifestyle platform, has started cooperation with Divante from the OEX Group.  The aim of the project is building a new mobile e-commerce for Highsnobiety, focused on the customer experience area.

As part of the new partnership, Highsnobiety will work with Divante to design a new mobile-first eCommerce product powered by a headless shop system called ‘CommerceTools’ with a state of the art frontend built within Facebook’s React, GraphQL, to support commerce across all of Highsnobiety’s channels.

Commerce has long been a demand from Highsnobiety’s audience, who want to connect with the products they are reading in our magazine, on our website and social channels” said Max Berger (Managing Director Commerce). “We are proud to be partnering with a renowned company like Divante to ensure we are creating the best eCommerce experience for our global audience.

Highsnobiety plans to roll out their new eCommerce offerings by Q2 2019.

We have ambitious plans of building an offer for the luxury brands that are looking for new clients and current eCommerce is not enough for them.” said Tom Karwatka, Divante CEO. “By mixing a mobile-first approach with engagement tools and big data we can offer an amazing end-user experience which the best brands are looking for.

About Highsnobiety

Highsnobiety is the leading online and print publication that documents the most cutting edge and emerging trends in fashion, music, art, culture, lifestyle and technology, to its global audience of over 15 million across all platforms. Since its founding in 2005, the company continues to be the authority on the evolution and progression of the streetwear movement and its impact on mainstream popular culture. Highsnobiety employs over 150+ thinkers, creators and makers in four offices around the world: New York, Los Angeles, Berlin and London.

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Małgorzata Fischer
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