Divante, a part of OEX Group, has prepared another edition of a cyclical report showing the directions of development of the e-commerce sector. According to the publication, in the near future, the industry will focus primarily on Big Data and content marketing solutions.
Divante’s report called “eCommerce trends – from 2017 to 2018” answers the following questions: will push notifications still be popular in the coming years, what is the future of technologies based on virtual reality and will PWA (i.e. progressive web applications), be one of the most important trends in 2018.
The publication was based on opinions collected from experts, managers and specialists from the eCommerce industry. Divante has checked what technological investments have been made by the respondents’ companies, in what they intend to invest in the upcoming year, and which trends will revolutionize the eCommerce market within the next five years. The questions related to technologies such as: Alexa and other voice interfaces, multi-channel solutions or chatbots. Content marketing and Big Data are concerned as the most important investments for the coming years.
The results of the report clearly show that, in the previous year, the most popular technologies in which investment have been made were: cloud hosting (38%), content marketing (38%), email automation (33%), Business Intelligence (31%) and marketplace (31%). There are no indications that, in the next few years, these solutions will become less important.
The last part of the report contains information on how these trends are implemented in the largest companies and how they can be used in smaller companies, as well as companies that are entering the market.
Divante’s report may be downloaded at: https://www.slideshare.net/divanteltd/ecommerce-trends-from-2017-to-2018-by-divante