Cursor backs the sale of Akzo Nobel once again

Cursor provides comprehensive support for the sale of Akzo Nobel’s products. The service is delivered in more than 200 DIY outlets throughout Poland.

As part of the cooperation with Akzo Nobel, a team of well-trained sales advisors from Cursor supports the sale of paints and wood preservatives offered under the brands Dulux, Nobiles, Hammeraite and Sadolin. Operating in several hundreds of DIY stores including, among others, OBI, Castorama, Leroy Merlin and Praktiker, professional sellers review the needs of the clients and assist them in choosing the right product. In addition, Cursor holds the responsibility for merchandising, ensures continued availability of the goods by AkzoNobel and effective display of POS materials.

For nearly ten years, Cursor has been involved in supporting the sale of products offered by Akzo Nobel. We have engaged in cooperation with the partner who has adequate resources to implement a country-wide project and is flexible in responding to our business demands – said Katarzyna Galińska, Key Account Manager, Akzo Nobel.

Services for Akzo Nobel are provided by an experienced team of Cursor’s sales advisors comprising several hundred professionals. All of them have undergone an extensive product training. Their expertise combined with customer service skills make it easier for the consumers to take purchasing decisions, which boosts the sales volumes.

Our service entails reaching potential consumers directly. It fosters building brand awareness among the target group and increasing the sale of products or services of our clients. Extensive field structure of Cursor makes it possible to launch even large projects in a short time – explains Przemysław Bogdański, Field Marketing Managing Director at Cursor S.A.

Project implementation is backed by advanced reporting systems which provide on-going control of time and quality of sales advisors’ and merchandisers’ activities online. What is more, the tool allows for the immediate transfer of data derived from POS audits.

On behalf of Akzo Nobel, Cursor also provides comprehensive services in terms of field marketing, e.g. newss, mystery shopper actions and audits. The company’s scope of duties covers logistics of POS materials and production of sales support materials, like gadgets, as well. Each month, our field team visits several hundreds of points of sale that offer Akzo Nobel products located in the entire Poland.

Akzo Nobel is the world’s largest manufacturer of paints and coatings and main producer of specialised chemicals. Its products are aimed at both: individual and professional clients.