Divante issued the eCommerce Trends 2019 report

The company from the OEX Group has presented the 6^th edition of the report indicating the key directions of the e-commerce market development, both in the B2C and B2B areas. This year, the survey was attended by 150 representatives of the industry who commented on 70 trends.

According to the Divante report, in 2019, Business Intelligence, CRM, content marketing, CRM, Big Data and chatbots will play a key role in the e-commerce market.

For several years we have been observing the growth of Big Data, which at the same time drives the development of BI tools, customer relationship management or conversational commerce – said Tomasz Karwatka, CEO of Divante.

The eCommerce Trends report also presents trends that will have the greatest impact on the online sales market in the next 5 years. Among them are solutions such as Alexa, Big Data, extended reality or personalization.

In the e-commerce sector, we also observe the growing importance of mobile, especially in mature markets. Currently, this channel generates approximately 20 per cent of sales so the challenge for e-stores is to optimize conversion from this source – adds Tomasz Karwatka.

From the Divante study you can learn about the most effective e-commerce investments and current inspirations. The report contains also the opinions of experts and practitioners of the e-commerce market.

The report is available at: https://go.divante.co/ecommerce-trends-2019/