Medicover Polska develops e-commerce in cooperation with Divante

6 December 2017

MediStore is the first medical e-store in Poland which offers a comprehensive range of services and packages for patients. The website that has been implemented by Medicover Polska in cooperation with Divante, part of the OEX Group in 2015, has now gained a new image.

MediStore.pl is a medical marketplace, where patients can easily find medical services suited to their needs. It is also an broad knowledge base, containing detailed descriptions of services, recommendations and contraindications for individual treatments, as well as their benefits. The website has been very well received by users who are more and more willingly buying medical services via the Internet. Website’s revenues grow by over 100% per year.

Medicover Polska, based on its experience, decided to expand the platform. The works resulted in creation of comprehensive website, offering several types of services – from specialists visits, through research and health status screening, to medical subscriptions. The new version of the website features the full Medicover offer, i.e. dental, optical and optometric services, orthopedic and sports medicine, as well as care programs for the elderly.

The opinions and suggestions of our patients and clients played a significant role in the initial stage of the works. The creation of the concept of the new MediStore service was preceded by an in-depth research based on prototypes. When creating mock-ups of the new platform, first of all we took into account the analysis of patients’ needs and the market requirements. Our goal was to facilitate access to the services we provide, which is why we paid a lot of attention to the intuitiveness and functionality of the website from the user’s perspective. Thanks to the suggestions of our patients, we have simplified the naming and developed the purchase process that is more natural for the user – says Marzena Kołoszczyk, Mass Market Sales Director of Medicover Polska.

Using MediStore, customers have the option of purchasing a selected service or package, booking
a visit and making an online payment. The system also features a geolocation option that facilitates the selection of the nearest branch.

MediStore has also gained a new layout and navigation that is more convenient for patients. The website is fully responsive. Divante, a company that worked on the creation of the first version of the website, is responsible for the design and implementation of changes. Currently, the transition between integrated systems of the website is virtually unnoticeable to users.

The project implemented for Medicover Polska was a great challenge from the very beginning. Implementation of the online sales of medical services was associated with the need for an innovative approach and meeting all legal requirements. We are pleased by the step that we have made together with Medicover Polska team, all the more so as the effects of our several years of cooperation translate linearly into the growth of online sales – says Maciej Borkowicz, Project Manager at Divante.

MediStore is integrated with the Medicover internal IT system. Website administrators have the option to automatically manage prices and beneficiaries of MediStore. A team of analysts, User Experience specialists and Divante programmers has been involved in the implementation of the project. Currently, we are working on the implementation of further improvements, aimed at optimization of conversions and a shopping path and at shortening the number of steps required to arrange a visit.

Do you have any questions?

Małgorzata Fischer
+48 663 500 200